SWAY PR WINS 2015 HPRA NATIONAL ¡BRAVO! AWARD FOR NEW PRODUCT LAUNCH OF THE YEAR
2015 Hyundai Sonata Regional Media Introduction program nabs highly coveted recognition
MIAMI, FL, October 27, 2015 – SWAY, a nationally-ranked public relations and public affairs agency based in Miami, FL., received the 2015 Hispanic Public Relations Association (HPRA) National ¡Bravo! Award for New Product Launch of the Year. The recognition is for their outstanding work in the development and implementation of the 2015 Hyundai Sonata Regional Media Introduction program for client Hyundai Motor America.
This automotive press launch program introduced the all-new 2015 Hyundai Sonata to journalists, reporters and bloggers in the automotive, technology, lifestyle, and travel beats. The program targeted national, regional and local Hispanic/Spanish-language media outlets as the primary target as well as English-language media reaching bilingual Hispanic millennials in the Southern and South Central Regions covering over 10 states.
“We are very proud to receive this public relations award. It reflects our success in delivering the message to U.S Hispanic media outlets in collaboration with our partner Hyundai Motor America,” said Courtney Cunningham, CEO of SWAY. “We hope to continue our momentum in this award-winning year for SWAY through our integrated marketing services.”
Now in its eighth year, the HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic marketing communications as they recognize the industry’s finest campaigns across several categories including automotive, technology, sports, digital, non-profit and integrated marketing communications among others.
SWAY was honored with the prestigious award during the 2015 HPRA National ¡Bravo! Awards ceremony held on Thursday, October 8 at The New York Palace Hotel in New York City.
In addition to this award, SWAY was recently named a finalist for the 2015 PR Digital Daily “PR and Social Media Awards” in the ‘Live Chat’ category for their Milk Life campaign and also won the 2015 PR News “Platinum PR Awards” in community relations for the Miami-Dade Expressway Authority Advantage Program.
A wholly-owned subsidiary of Commonground/MGS, SWAY offers a full spectrum of public relations services including: strategic planning, press releases and media relations, community relations, grassroots and event planning, public affairs, public engagement, web development, crisis management, blogger relations, social media, SEO, and content development in the U.S., Caribbean and Latin America. At SWAY we engage consumers for our client partners, swaying opinions, beliefs and emotion, and then turning those perceptions into actions. To learn more about SWAY, visit: www.swaypr.com and find us on social media @discoverswaypr.