360insights’ enhanced Channel Success Platform™ for global brands builds momentum with new senior team roles in Technology, Analytics, and Insights
Eric Carroll joins 360insights as Chief Architect, Peter Moore joins as Director of Analytics and Dave Findlay takes new role as Director of Insights
WHITBY, ON. (January 19, 2017) – To further support the ongoing evolution and enhancement of its immensely popular Channel Success Platform™, including its recently released upgraded SPIFF and Consumer Rebates modules, 360insights today announces the addition of three new senior roles to its team.
Eric Carroll joins 360insights as Chief Architect, bringing more than twenty years of experience in developing over twenty products and services for four start-ups. Carroll worked as a software developer through high school and university, eventually leading to the formation of his own software development start-up. Through successive development positions at University of Toronto Computing Services, iSTAR, Rogers, Shoppers Drug Mart and his own architecture and product development consulting company, Eric continues to hone his considerable skills as a systems-oriented thinker, strongly advocating for lean development methodologies.
Peter Moore joins the company as Director of Analytics, coming from The Nielsen Company where he held various roles. His experience ranges from several Tier 1 packaged good companies including Kraft Foods, Nestle, SC Johnson and Parmalat. As a front-line analyst, and growing through managerial roles, Moore has led the delivery of insights and recommendations in the areas of pricing, promotion, assortment, innovation, packaging, consumerization, category management and stock availability.
Dave Findlay is the newly appointed Director of Insights, Business Systems Enablement. He first joined 360insights in 2013 as Director of Professional Services, and moving into the role of Director of Solution Engineering in 2016. With a comprehensive background in solution engineering, delivery and software development in early-stage companies, Findlay will be expanding the analytical capabilities of the 360insights Channel Success Platform™to provide comprehensive predictive analytics and optimization services to channel marketers.
“Having Eric, Peter, and Dave in these new roles is really exciting for us,” says Tim Rochon, Chief Technology Officer of 360insights. “I’m absolutely thrilled to have such a powerhouse team working to help our clients take full advantage of The Channel Success Platform™. It’s a great combination, bringing together solid technology capability and execution with extensive market knowledge to create even more value for the brands we serve. The first place where our clients can see the benefit of this collaboration is in our recently released SPIFF module.”
The latest release of the new 360insights SPIFF module is a robust software tool that enables brand managers to quickly and easily reward indirect sales channel personnel with timely incentives, arm them with improved product knowledge, and benefit from an automated insights feedback loop that optimizes future sales promotion programs.
“Sales incentive programs can provide valuable insights into a brand’s sales channel, but the problem is that traditional programs lack the ability to truly analyze and leverage the data,” says Irwin Liu, Senior Director, Product Management, 360insights.
“The thing is, action needs to be taken on data insights to maximize revenue from the indirect sales channel. To do this effectively, SPIFF programs need to produce clean data, monitor and understand sales channel behavior, and provide insight to allow adjustments of promotions to more effectively respond to market behaviors.”
“Our SPIFF module delivers an incentive experience for your brand taps into a wealth of information that will provide insight to effectively design future programs and maximize revenue from indirect sales channels,” Liu goes on to say.
The new roles that Carroll, Moore and Findlay are taking on will provide 360insights’ clients – a growing roster of global brands in consumer electronics, home furnishings, automotive, home appliances and more – with the confidence to take control of all their channel programs and optimize their channel marketing spend.